That Stereotype Hurts


Ouch! explores the impact of bias and stereotypes, explains why people don’t speak up against bias and stereotypes, and helps participants learn techniques for speaking up against bias and stereotypes without blame or guilt.

When you hear a disrespectful comment or joke, you have a choice: 

Reinforce it by laughing or joining in. Tolerate it by saying nothing, which is what most people do. Or speak up and become an ally, the hardest thing of all. Staying silent in the face of demeaning comments, stereotypes or bias allows these attitudes and behaviors to thrive. This undermines our ability to create an inclusive workplace where all employees are welcomed, treated with respect and able to do their best work. Yet, most people who want to speak up don’t know how. So, we say nothing.

As Daniel Goleman writes, “saying nothing serves to condone it (bias).” Biased, stereotypical, or otherwise demeaning communi-cation undermines morale, teamwork, and productivity. It can drive customers away. It can cause a public relations fiasco (just ask Don Imus or Mel Gibson). So, what can you do to speak up against stereotypes? Just say … Ouch! The OUCH! That Stereotype Hurts programs is an off-the-shelf training package designed to assist you in leading a successful training session.
Why is OUCH important?

Have you ever heard someone say something biased or demeaning and you didn’t know whether to speak up? Have you ever said something unintentionally offensive and wished you could take it back? If you answered “yes” to any of these questions, this video training program is for you. OUCH! That Stereotype Hurts will help you gain the skills and confidence needed to successfully communicate in a diverse world.