Ouch! That Stereotype Hurts


Communicating Respectfully in a Diverse World
Our bestselling program

The Ouch! That Stereotype Hurts training program is our bestselling program. Combining the emotional impact of real stories of bias with simple to learn skills for speaking up, Ouch! is a powerful tool to help you change your workplace.

The Ouch! program explores the impact of bias and stereotypes. It explains why people don’t speak up against bias and stereotypes, and it helps participants learn techniques for speaking up against bias and stereotypes without blame or guilt. This is critical – no blame, no guilt trips, no making someone bad. We all have unconscious bias that shows up as stereotypes and maybe it shows up in a joke or comment or email or the way we introduce a co-worker. In any case, it doesn’t mean anyone’s a bad person. Ouch! will help your people bring these unconscious biases to their awareness so that they can do something about how they communicate in the future. 

stereoWhen you hear a disrespectful comment or joke, you have a choice: 

Reinforce it by laughing or joining in. Tolerate it by saying nothing, which is what most people do. Or speak up and become an ally, the hardest thing of all. This is what Ouch! is all about – helping you create a workplace that is truly inclusive and welcoming. How else to create an environment of innovation and improvement?

Staying silent in the face of demeaning comments, stereotypes or bias allows these attitudes and behaviors to thrive. This undermines our ability to create an inclusive workplace where all employees are welcomed, treated with respect and able to do their best work.

Yet, most people who want to speak up don’t know how. So, they say nothing…. and this is where Ouch! comes in.

As Daniel Goleman writes, “saying nothing serves to condone it (bias).” Biased, stereotypical, or otherwise demeaning communi-cation undermines morale, teamwork, and productivity. It can drive customers away. It can cause a public relations fiasco (just ask Don Imus or Mel Gibson). So, what can you do to speak up against stereotypes? Just say … Ouch! The OUCH! That Stereotype Hurts programs is an off-the-shelf training package designed to assist you in leading a successful training session.
Why is OUCH important?

Have you ever heard someone say something biased or demeaning and you didn’t know whether to speak up? Have you ever said something unintentionally offensive and wished you could take it back? If you answered “yes” to any of these questions, this video training program is for you. OUCH! That Stereotype Hurts will help you gain the skills and confidence needed to successfully communicate in a diverse world.

In a direct and powerful way, you will experience the impact of stereotypical comments, jokes and emails. The program will help you explore why people don’t speak up against stereotypes and other biased behaviors. In the last section, the program offers six techniques for speaking up without blame or guilt.

Would you prefer to stream this video? We offer licenses that make it easy for you to stream the Ouch video, and all our programs. Just call and we can show you how easy it is to stream Ouch on your LMS or ours. You can purchase streaming for 100 and 250 trainees right here on the site. We’ll send you instructions for how to access the streaming video on our LMS.




Ouch! Learning Objectives:
•  Understand the impact of stereotypes and biased statements, even when casually said.
•  Identify the most common reasons people sit silent in the face of bias and stereotypes.
•  Enhance skills for speaking up against stereotypes without blame or guilt.



“I have one word, Fabulous! This video gives real, gut-wrenching examples of individuals and situations. Most important, it challenges people and gives them the idea that they have the ability to confront stereotypes by showing them how. Ouch! Your Silence Hurts will be so helpful because most people want to do something but don’t know what or how.”

Anita Rowe, Ph.D. Partner Gardenswartz & Rowe
co-author, Emotional Intelligence for Managing Results in a Diverse World

“Finally, a video that shows the viewer exactly how to respond in moments of diversity-related tension! No blame, no guilt, no conflict – just practical, specific skills that can be immediately applied in the workplace. OUCH! is a must-have and a must-see for anyone seeking to create and sustain a respectful workplace.”
Sondra Thiederman, Ph.D.
Author, Making Diversity Work: Seven Steps for Defeating Bias in the Workplace

“The Ouch Video is a great complement to our harassment training since many potential harassment situations involve those “not so obvious” stereotypical comments. As participants watched the video, we could see heads nodding in agreement that stereotypes still exist. Since rolling out the training, employees in all of our facilities across the U.S. are saying “ouch” to speak up against stereotypes.”
Employee Relations Specialist
Fortune 1000 company

“I just wanted to let you know that we taught the OUCH! That Stereotype Hurts class yesterday and it was awesome. We were told by many of the 95 leaders present that it was the best diversity training they have ever had. It scored a 4.9 out of 5 on the evals. OUCH! really is an excellent program and very easy to teach. Thank you!”
Linda Misko MSN, RN-BC
Manager, Education Dept.

To me, one of the most impressive things about the OUCH program is its simplicity. It deals with what is often a highly charged and emotional subject in clear, straightforward language that all of us can understand and makes the case that we all greatly benefit, both individuals and organizations, from a bias-free workplace. “Biases and stereotypes are among the biggest barriers to creating an inclusive workplace. The “Ouch! That Stereotype Hurts” program is one of the most effective tools we’ve seen that organizations can use against them.
Mike Streeter, Workforce Diversity Network
If you like the Ouch video, you may also be interested in the new SunShower release, Gateways to Inclusion: Turning Tense Moments into Productive Conversations. watch it here.

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