If Unconscious Bias Is the Root Problem, How Do We Uproot It?

joel lesko
July 22, 2016

Important article at Huffington Post by Caroline Turner @DifferenceWORKS President Obama has said it out loud, noting that “there are biases — some conscious and unconscious — that have to be rooted out.” Many commentators, including me, have pointed to unconscious bias (rather than overt racism) as what underlies the ongoing racial tension in our country. It also deprives organizations of the known value of true diversity. So how do we “root it out”?

The answer is to make people aware of their own biases - so they can change their thinking and their actions. As a result, many organizations turn to “unconscious bias training.” Does it work?

A recent article in Harvard Business Review points out the increase in the number of organizations who have unconscious bias training programs - and the failure of these programs to produce results. The article explores why some approaches to unconscious bias training do not work - or even make the problem worse.

Apparently some companies frame the problem being addressed as prevention of costly lawsuits. Often the approach is to “blame and shame” participants about their biases “signaling that the training is remedial.” And many make the training mandatory. Not only are such approaches unlikely to engage interest or commitment, the research shows, it can actually backfire and cause backlash. “[L]aboratory studies show that this kind of force-feeding can activate bias rather than stamp it out.... People often rebel against rules to assert their autonomy. Try to coerce me to do X, Y, or Z, and I’ll do the opposite just to prove that I’m my own person.” Instead of improving tools of inclusiveness, trainers say, participants “respond to compulsory courses with anger and resistance—and many participants actually report more animosity toward other groups afterward.”

Well, duh! Any of these approaches, common sense tells us, won’t work. If mandatory programs backfire, make them voluntary and interesting. The HBR report shows that voluntary programs evoke a positive response. Avoidance of litigation is the lowest level to approach the issue of diversity. Effective training programs frame diversity and inclusion as a business opportunity and an opportunity to increase engagement and make individuals and teams more effective - not as a way to avoid legal risk! Blaming and shaming naturally put people on the defense. Our workshops always stress that the purpose is improvement, not remediation.

Most important we need to “normalize” bias, to de-stigmatize it, taking the judgment (and therefore defensiveness) away. Shankar Vedantam’s book, The Hidden Brain, explores the brain science underlying bias. He shows that biases are a human survival mechanism. Only if we recognize that everyone has bias can we open the conversation about what our individual biases are - and how they create privilege for some and obstacles for others.

What is your experience with unconscious bias training? Has it given you skills to operate more inclusively? Has it made your organization more inclusive?

More from our blog...

Martin Luther King Jr.’s ‘Letter From Birmingham Jail’

Dr. Martin Luther King Jr's Letter from Birmingham Jail" expressed a truth that's important today: Shallow understanding from people of good will is more frustrating than absolute misunderstanding from people of ill will. Lukewarm acceptance is much more bewildering than outright rejection.
Read More

Unconscious Bias: Our Filter Bubbles Shape Our Worldview

Just like a Google algorithm that shows us web pages based on our previous clicks, our unconscious biases show us our pre-conceived, pre-loaded assumptions about the people and situations we encounter. Our internal filter bubbles shape our thoughts and behavior in significant ways. And here’s the dangerous thing - most of the time we don’t even consider that we’re being shaped by them.
Read More

Inclusivity and High Performance Begins with Psychological Safety

Learn how the creation of a psychologically safe work environment helps in creating an inclusive and welcoming workplace that emphasizes curiosity and can improve performance.
Read More

Our response to the Executive Order

The Trump Administration has issued a flawed and racist executive order that is not in alignment with SunShower Learning’s core values.
Read More

Creating a Welcoming Workplace by Putting Inclusion into Action

Inclusion in Action eLearning not only brings attention to inclusion as a necessary leadership skill, it teaches skills that everyone in an organization can learn and practice.
Read More

Strategies to Manage Your Own Unconscious Bias When You're Making Decisions

We all have unconscious biases. The question, is what do you want to do about yours? Do you want to take the time and energy to explore where your blind spots are? There are strategies that anyone can use and practice to disrupt biases.
Read More

On Being Consciously Inclusive

Discover how to be consciously inclusive? Leaders can work on their own implicit biases and learn skills for inclusion with our courses like Defeating Unconscious Bias.
Read More

How to Drive Inclusive Culture in the Digital Workplace

Want to be a more inclusive enterprise? Here are the top tips for digital workplaces that want to create a more inclusive company culture.
Read More

Moving Beyond Diversity Toward Racial Equity

Build a more inclusive culture by understanding how power works and how one can use it to understand conflict for creating a workplace with no differences.
Read More