Training Makes a Difference for Defeating Stereotypes
joel lesko
September 6, 2015

People demonstrate reduced stereotype activation when they've received training. The results from the training task provide further evidence for the impact of practice on participants' proficiency in negating stereotypes. This is according to a recent study by Kawakami, Davidio, Moll and Hermsen.An article, "Just say no (to stereotyping): effects of training in the negation of stereotypic associations on stereotype activation" had as its primary aim to examine the effect of training in negating stereotype associations on stereotype activation. Across 3 studies, participants received practice in negating stereotypes related to skinhead and racial categories.

The subsequent automatic activation of stereotypes was measured using either a primed Stroop task (Studies I and 2) or a person categorization task (Study 3). The results demonstrate that when receiving no training or training in a non-target category stereotype, participants exhibited spontaneous stereotype activation. After receiving an extensive amount of training related to a specific category, however, participants demonstrated reduced stereotype activation. The results from the training task provide further evidence for the impact of practice on participants' proficiency in negating stereotypes.

Although this study didn't use the Ouch! program, certainly this is substantiates the U of Cincinnati study and years of anecdotal evidence that supports the use of our own program, Ouch! That Stereotype Hurts.

More from our blog...

August 4, 2020

On Being Consciously Inclusive

Diversity is a noun. Inclusiveness is a verb. How to be inclusive as a practice? Focus on making others feel welcomed, that they belong.
Read More
June 27, 2020

How to Drive Inclusive Culture in the Digital Workplace

Want to be a more inclusive enterprise? Here are the top tips for digital workplaces that want to create a more inclusive company culture.
Read More
June 24, 2020

Moving Beyond Diversity Toward Racial Equity

Build a more inclusive culture by understanding how power works and how one can use it to understand conflict for creating a workplace with no differences.
Read More
June 11, 2020

Addressing Unconscious Biases in the Virtual Workplace

Learn the importance of unconscious bias training that helps to end unintentional discrimination and decision making skills in the workplace while hiring and promoting.
Read More
June 6, 2020

SunShower awarded Silver Telly Award for Within Our Power to Prevent and Address Sexual Harassment

SunShower Learning's newest program "Within Our Power" is recognized by the 2020 Telly awards. The program is available in two formats to meet your compliance needs.
Read More
May 28, 2020

Making a company truly inclusive

Learn how companies can become more inclusive if they focus on treating the root cause of the problem and thus can sharpen diversity, equity, and inclusion strategy.
Read More
May 26, 2020

Our Culture has accepted two huge lies

How to originate an inclusive workplace that works? And know what are the two huge lies our culture has accepted?
Read More
May 21, 2020


Learn the kinds of Organizational bias that could be daunting during working from home. Discover our comprehensive training program on Stereotypes at remote workplace.
Read More