0
#Unstereotype
joel lesko
June 20, 2019
Aline Santos

Aline Santos

Here’s an example of a corporation putting it’s spend where it’s values are. Congratulations to Aline Santos and Unilever.

Unilever’s pledge to remove harmful stereotypes from its ads goes way beyond lip service, according to top marketer Aline Santos. So much so that the marketer has warned she won’t spend as much money with agencies that can’t do better on diversity.

The warning comes as Unilever doubles down on diverse marketing three years after the launch of a global push for more progressive portrayals of women in its ads. Since then, the advertiser has made noticeable strides toward those portrayals but still has a way to go. For example, Unilever has tested 1,500 ads for gender and ethnic stereotypes since 2016. Of the ads tested 6% of them are deemed outdated by consumers. Ads that haven’t undergone the test don’t resonate as well, however, with just 45% of those ads regarded as strongly progressive, said Santos.

Nearly half our management roles are filled by women, and that is up from 38% a year ago. As that representation has improved, we’ve seen our approach to diversity take on more dimensions so there’s a level of intersectionality to how gender diversity has made us look more closely at other aspects such as racial, sexual and religion.

More from our blog...

June 27, 2020

How to Drive Inclusive Culture in the Digital Workplace

With all the changes brought by COVID-19, employees that have implemented remote work policies are scrambling to ensure employees feel engaged. Jenna Eastman, head of customer success at Beekeeper, shares her top tips for digital workplaces that want to create a more inclusive company culture.
Read More
June 24, 2020

Moving Beyond Diversity Toward Racial Equity

As anti-racism protests sweep the United States, it’s clear that returning to “business as usual” will not be good for business. And yet while it’s clear current corporate diversity efforts are lacking, business leaders (particularly white ones) aren’t sure what next steps to take.
Read More
June 11, 2020

Addressing Unconscious Biases in the Virtual Workplace

RingCentral's Tu-Han Phan raises important points to be aware of the potential for unconscious bias in the virtual workplace.
Read More
June 6, 2020

SunShower awarded Silver Telly Award for Within Our Power to Prevent and Address Sexual Harassment

The 2020 Telly Awards have recognized SunShower's newest program, Within Our Power. Only 16 programs were awarded the Silver Telly.
Read More
May 28, 2020

Making a company truly inclusive

The cofounder and CTO of Drift believes that too often, companies approach diversity and inclusion like dental hygiene. Without proper care and attention, small problems become bigger, more painful ones. SunShower agrees!
Read More
May 26, 2020

Our Culture has accepted two huge lies

“Our Culture has accepted two huge lies: The first is that if you disagree with someone’s lifestyle, you must fear or hate them. The second is that to love someone means you agree with everything they believe, say or do. Both are NONSENSE. You don’t have to compromise convictions to be compassionate.” Dave Chappelle
Read More
May 21, 2020

FIVE KINDS OF ORGANIZATIONAL BIAS THAT COULD BE RUINING YOUR REMOTE MEETINGS

Leaders should keep a close eye on the subtle ways that they—or their employees—might be introducing biases to the way they approach remote calls.
Read More
May 11, 2020

How to Be an Inclusive Leader Through a Crisis

Organizations are much more likely to be innovative in the face of this crisis if they seek input from a diverse group of employees who approach problems from a variety of perspectives. And at the same time, employees from historically underrepresented groups may feel less safe about speaking up.
Read More